The explosion of social media has revolutionized business communication. While a company could once only communicate with its customers through a phone call, direct mail or email, today’s communication channels have not only multiplied exponentially, but have also expanded the one-way business-customer flow into a series of two-way communications among both individuals and entire groups.
Social media as a marketing tool offers tremendous new opportunities for growing businesses, though it also presents potential minefields for the unwary in the areas of trademark infringement, ownership of copyrights, and loss of company trade secrets and confidential information.
This seminar will help your business embrace social media with the confidence that you are building your brand while also protecting your company’s core ideas and identity.
Key Takeaways include:
• Strategies to protect your company’s ideas and brand, while taking advantage of social media opportunities.
• Simple methods to avoid IP disputes with third parties.
• How to implement IP strategies cost effectively.
Who should Attend?
Business Owners, Investors, Marketers
John J. O'Malley, Shareholder
Volpe and Koenig, P.C.
John O'Malley is a shareholder and chair of the Trademark & Copyright Group. John advises clients on strategies for building brands and developing and protecting U.S. and international trademark portfolios. He also counsels clients on a wide range of IP matters, including IP due diligence for banks, IP investment companies, venture capital and private equity investors; negotiating intellectual property agreements, including licensing, confidentiality, and joint development, software and website development agreements; and counseling start-up and emerging companies in cost effective strategies to protect key IP assets.
John’s practice also includes preparing and prosecuting trademark and copyright applications; litigating and enforcing rights involving trademarks, patents, copyrights, unfair competition, false advertising and the internet; domain name disputes; and development of strategies for protecting IP rights in digital and online content.
Todd A. Norton, Associate
Volpe and Koenig, P.C.
Todd Norton is a patent attorney with experience including the preparation and prosecution of patent, trademark and copyright applications, the preparation of validity and noninfringement opinions, and client counseling in a myriad of intellectual property matters in the United States and abroad. He has experience building intellectual property portfolios to entice bidders and in obtaining funding for ventures based on the underlying intellectual property.
Todd has worked with technologies such as semiconductor and integrated circuit fabrication, optics, nano-optics and other nano-technologies, electronics, analog and digital communication, electromagnetic sciences, telecommunication, display technologies, computer software and business methods, and the mechanical and industrial arts.